Coffee Feature Article:
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Coffee in the USA--It's All About the Experience |
by: Shane Vicars
There has never been a better time for coffee in the USA than today.
This is an incredible feat when measured against the ever-growing
tea and bottled water markets, and, of course, the every-increasing
soda market.
Many people believe the high consumption of coffee in the USA, more
than one million people drinking at least 3.3 cups of joe per day,
is greatly due to Starbucks’ meteoric rise in popularity. In the
1990s, Starbucks became a household name, and almost overnight it
seemed that there was a Starbucks coffee shop on every corner. This,
in turn, led other coffee lovers to give into their entrepreneurial
streak and open their own coffeehouses, giving coffee consumers even
more places to go to get their fix.
Suddenly, coffee in the USA wasn’t just a drink anymore—it was an
experience. People who’d been drinking a couple of cups of black
coffee a day at the office were drawn to coffeehouses of all types
where they could experiment with new kinds of coffees and enjoy the
homey, or in some cases, bohemian, coffee shop atmosphere at the
same time.
And this, of course, led to those same folks wanting to recreate
that oh, so special coffee experience at home. Demand for coffee
makers, coffee roasters, coffee grinders, and other coffee
preparation and brewing equipment skyrocketed. Manufacturers
responded to this demand with hi-tech gadgetry and equipment certain
to please coffee enthusiasts of all types.
Even major restaurant chains such as McDonalds, Burger King, and
Dunkin Donuts are trying to cash in the coffee in the USA craze. For
example, McDonalds started the McCafe where you can purchase
different types of coffee and pastries much as you can at Starbucks,
though the variety is not nearly as wide.
All of this is good news for coffee lovers in the USA. There’s a
wider variety of coffee and specialty coffee available than ever
before. Plus, there are far more places where you can get a great
cup of coffee than there were, say, even ten years ago. And if you
love grinding, roasting, and brewing your own coffee, you have so
many choices in equipment that it just could make you dizzy trying
to decide which to buy.
As with most things these days, the Internet plays an important role
in the coffee in the USA craze. With a quick click of the mouse, you
can find everything from fine Jamaican coffee to Hawaiian-grown Kona
coffee to top-notch Colombian coffee. You can also easily find any
type of coffee beans your heart desires, along with any coffee
preparation equipment you want online, often at discount prices—and
that can usually make most any cup of coffee in the USA, or anywhere
else for that matter, taste even better.
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Coffeehouse Restaurants
Jolta Java
14418 N. Scottsdale Rd., -
Suite 185, Scottsdale (480)
607-7771
Jolta Java is a
neighborhood style
coffeehouse and cafe that
offers great specialty
coffee and espresso, fresh
baked breakfast and pastry
items; gourmet sandwiches,
salads, and soups; ice
creams and desserts, and
everything else that creates
a great cafe experience that
is not the "ordinary Grind".
Highland Coffee Roaster
10311 S. Progress Way Unit
S-1, Parker (303) 424-5072
Highland Coffee Roaster
imports only the highest
quality Arabica Coffee from
all over the world. This
coffee is GRADE A, screened
and washed. Our Master
Roaster Anton Sloan has been
personally inspecting and
overseeing all roasting
operations since 1993; the
result is the best coffee
money can buy. Our coffee is
unconditionally guaranteed
as we are committed to
freshness and quality with
all of our products. Try it;
you will be back again and
again.
Java Guru
4284 Trailboss, Castle Rock
(303) 660-4878
Castle Rock’s newest
happening place, Java Guru,
fits a need that many of us
have … discover a place that
serves good high quality
beverages and food products
at a reasonable price.
Choices are abundant at The
Guru, from delicious low
carb alternatives to fully
loaded taste and caffeine
sensations. The Guru
provides its guests a place
to work, play, read, listen
to music, relax and enjoy
live events, converse and
nourish the physical and
mental being. The Guru will
rescue you from ordinary,
one cup at a time!
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